To buy or not to buy... that is the question

Sales is the core of all businesses. Then there is the issue of controlling costs. Photography can be an equipment business in many ways. I was very close to buying an Apple Ipad awhile back when the 3G version was released and this past week I had a creative shot I wanted to do that would be best done with a lens I do not yet own.

Decisions, decisions.

Then you deal with the question.. If I buy the lens now do I use working capital or slap it on one of the credit cards.

Both the Ipad and the lens were tempting. In the end I bought....

Nothing.

I have both Canon and Nikon cameras. Multiple lenses for both. I have studio lights and backdrops with my car literally a rolling photo studio that I can set up almost anywhere.

My lighting options are very flexible.

So, I am buying no equipment for the time being and we will shoot what I can with what I own. At least for any purchase over a couple of hundred dollars as the lens I thought about was a $1,200 investment for a shot that I might do four or five times each year.

Still, running your own business is a never ending head scratching endeavor.